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Cyber Monday continues retail good news
Hot on the heels of Black Friday’s good news for brick-and-mortar retailers, online retail received its own dose of good news last week as initial reports on consumer “Cyber Monday” ecommerce sales...
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Amazon Prime adds experiential perks
TechCrunch reports that Amazon Prime has added more experiential perks to reward members—most prominently, offering Prime members an exclusive sneak preview of the new Dwayne Johnson movie Jumanji....
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Will Amazon conquer the advertising business?
Rolling Stone writer Matt Taibbi once famously described Goldman Sachs as a “vampire squid” with its tentacles stuck into every nook and cranny of the financial sector. With Amazon rumored to make a...
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Now you can shop with your car
TechCrunch reports that General Motors is launching an in-vehicle shopping portal that will allow drivers to make purchases and reservations through the in-dash infotainment system installed in new GM...
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Report: Mobile transactions jump globally
Five years ago, the idea of mobile commerce was seen as a separate category from both brick-and-mortar retail sales and e-commerce transactions conducted via desktop. With a new report Criteo now...
View ArticleAmazon Pretty Much Owned the Holidays
Sales and Amazon Prime memberships soared this season. By Wise Marketer Staff As we reported yesterday, this holiday season, though not yet over, is likely one of the best that retailers have had since...
View ArticleAmazon Prime Continues to March Forward
A new research report from Feedvisor indicates that 85 percent of Amazon Prime members visit Amazon at least once a week. Perhaps more significant, the survey reports that nearly a third of Prime...
View ArticleAre Retailers Ready to Start Living their Brand Values?
By Mike Giambattista I’m paraphrasing something I heard recently – it goes like this: “Companies that embody their corporate values through their CX will start to move ahead.” Embedded in that...
View ArticleWhere Will AmazonGo Go?
Many questions about Amazon’s new retail prototype By Richard Pachter Will Amazon Go open around the country? Will the technology be deployed in Amazon-owned Whole Foods locations? Will the company’s...
View ArticleData + Scale + Exclusivity = Luxury Pavilion
If you’ve never heard of Luxury Pavilion it’s likely because you are, as I am, not qualified to be part of it. No need to get bent out of shape though, even if you are part of the upper-est tier, the...
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DISCUSSION: Is $119 too much to pay for an Amazon Prime membership?
This discussion is republished courtesy of RetailWire, one of our valued media partners. Click here to read the full article … Amazon.com has over 100 million people subscribed to its Prime program,...
View ArticleWhole Foods Shutters Rewards, Joins Amazon Prime
We called it. Ok, everybody called it. When Amazon purchased Whole Foods some seven months ago, we, along with almost everyone else who was paying attention at the time, predicted this move – so it...
View ArticleLoyalty, Customer Service and Missed Opportunities
Loyalty is all about getting and keeping customers. That’s the simplest evocation of our mission. After all, companies spend major chunks of their advertising and marketing budgets on acquisition, but...
View ArticleThird-party retail Amazon Prime’s next perk?
According to a recent survey by RBC Capital Markets, Amazon Prime’s U.S. membership may have peaked. It showed no growth between June 2017 and May 2018. An estimated 70 million to 75 million U.S....
View ArticlePet Supply Loyalty: Its More About the Brand
Photo by Matt Nelson If you’re one of the 84.6 million pet households in the country you spend a great deal of money feeding, grooming and otherwise caring for your beloved creatures. And you are...
View ArticleThe Loyalty Card Conundrum
Remember Radio Shack (a Tandy company)? Great place for plugs and jacks, odd-size batteries, cheap tape recorders and arcane fuses but did anyone enjoy the checkout experience when they asked for your...
View ArticleWhat really happened on Prime Day?
Amid the chaos and snafus, Amazon broke its own records. First, I think we can settle once and for all that Amazon Prime is one of – if not THE – 900lb gorilla of loyalty programs. Every once in a...
View ArticlePart 1 of 4: Is Amazon Prime Day too big to fail?
In the first of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the impact and importance of Amazon Prime Day. Despite some significant technical failings at the outset of this...
View ArticlePart 2 of 4: Why does Amazon’s Prime Day even matter?
In the second of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the massive phenomenon that is Amazon Prime Day – and its impact on the world of retail at large. What is the...
View ArticlePart 3 of 4: What’s so special about Amazon’s Prime customers?
In this, the third in a four-part series, Aaron Dauphinee, COO of The Wise Marketer, breaks down the profile of Amazon’s Prime customers and explains their value, through the lens of customer loyalty....
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